Compass' multi-phased marketing strategy draws from proven tactics used by professional real estate developers and luxury marketers. Similar to how Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows us to launch your listing multiple times to build similar excitement and demand. This approach affords us time to gather honest feedback and refine price and positioning accordingly — setting the stage for the best possible sale outcome.
How Does it Work?
Phase 1: Compass Private Exclusive
Make your listing available to a network of thousands of top agents and their millions of clients. During this phase, we will begin to create urgency and generate early buyer demand without accumulating days on market or damaging public price drops. This lets us test your price and gather data-backed insights on how Compass buyers are engaging with your listing, so we can make adjustments as needed. You might even attract a buyer willing to pay a premium for certainty and reduced stress.
Phase 2: Compass Coming Soon
Publicly launch your property on Compass.com and signal to the market that increased competition for your listing is coming soon. During this phase, we will continue to gather engagement insights and fine-tune your strategy while staying protected from days on market and price drops. You will also have a better chance of ranking higher on Google, while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home.
Phase 3: Go Live on All Public Websites
Now we make your listing active on all public websites where it will accrue days on market and visible price drop history. Armed with feedback from agents and buyers from Phases 1 & 2, we strategically enter the public market with maximum demand and optimized pricing so that you are positioned to achieve the best possible sale outcome.
Curious how this phased marketing strategy can protect and maximize the value of your home?
Reach out to us today -- we'd love to talk!
